Culture

Doritos, Lemon Pepper, and the Psychology of Being Willing to Risk Your Taste Buds



Doritos is releasing an all-new Lemon Pepper flavor in 2027. Lemon pepper. As in Atlanta’s beloved lemon pepper chicken wings, now apparently preparing to take up residence on a triangular piece of corn.

I love trying new chip flavors. Pepperoncini? Yes. Jalapeño? Absolutely. Salt and vinegar? Bring on the puckering. I am a woman of adventure. Some people skydive. I buy chips with suspiciously unfamiliar flavor profiles.

Psychologically speaking, willingness to try new foods is associated with openness to experience, one of the Big Five personality traits. It’s about curiosity, novelty, and a willingness to venture beyond the familiar.

Or, in my case, a willingness to spend $5.49 discovering that a chip tastes like something a committee dreamed up during a particularly ambitious marketing meeting.

But now we have lemon pepper Doritos.

And I have questions.

Will they taste like lemon pepper chicken wings? Will they somehow conjure the experience of licking the seasoning off your fingers without the inconvenience of actual chicken? Will I find myself craving ranch dressing? And why am I suddenly imagining a Dorito wearing a tiny Atlanta Hawks jersey?

I’m intrigued. I’m open. I’m psychologically prepared to embrace novelty.

But let’s be clear. I am not emotionally prepared for a chip that tastes like a chicken wing and looks like a Dorito.

Come 2027, I’ll be first in line.

My personality assessment may be inconclusive, but my snack commitment is rock solid.

Stay curious. Try the weird flavor. Life is short, and sometimes personal growth comes in a crinkly orange bag.

I welcome your thoughts