The dopamine hit of fake shopping

There is a new trend out of South Korea that feels both deeply innovative and slightly existential. They are called dopamine sites. You browse. You select. You add to cart. A courier accepts your order.You can even track the delivery in real time. And then nothing arrives. It […]

I’ll keep showing up

Fourteen years ago, I started a blog with absolutely no plan. No content calendar.No brand strategy.No “voice and tone” guide approved by a committee of people who say things like “circle back.” Just vibes. And yet, here we are. Fourteen years later. Still typing. Still observing. Still mildly […]

Because yes, I  gift things

Somewhere between “please give me grace” and “please give me a break,” there exists a tiny linguistic battlefield where adults with too much time on their hands argue about whether you can gift someone something. And I would just like to say, as a licensed user of words […]