Doritos, Lemon Pepper, and the Psychology of Being Willing to Risk Your Taste Buds

Doritos is releasing an all-new Lemon Pepper flavor in 2027. Lemon pepper. As in Atlanta’s beloved lemon pepper chicken wings, now apparently preparing to take up residence on a triangular piece of corn. I love trying new chip flavors. Pepperoncini? Yes. Jalapeño? Absolutely. Salt and vinegar? Bring on […]