mental health

Doritos, Lemon Pepper, and the Psychology of Being Willing to Risk Your Taste Buds



Doritos is releasing an all-new Lemon Pepper flavor in 2027. Lemon pepper. As in Atlanta’s beloved lemon pepper chicken wings, now apparently preparing to take up residence on a triangular piece of corn.

I love trying new chip flavors. Pepperoncini? Yes. Jalapeño? Absolutely. Salt and vinegar? Bring on the puckering. I am a woman of adventure. Some people skydive. I buy chips with suspiciously unfamiliar flavor profiles.

Psychologically speaking, willingness to try new foods is associated with openness to experience, one of the Big Five personality traits. It’s about curiosity, novelty, and a willingness to venture beyond the familiar.

Or, in my case, a willingness to spend $5.49 discovering that a chip tastes like something a committee dreamed up during a particularly ambitious marketing meeting.

But now we have lemon pepper Doritos.

And I have questions.

Will they taste like lemon pepper chicken wings? Will they somehow conjure the experience of licking the seasoning off your fingers without the inconvenience of actual chicken? Will I find myself craving ranch dressing? And why am I suddenly imagining a Dorito wearing a tiny Atlanta Hawks jersey?

I’m intrigued. I’m open. I’m psychologically prepared to embrace novelty.

But let’s be clear. I am not emotionally prepared for a chip that tastes like a chicken wing and looks like a Dorito.

Come 2027, I’ll be first in line.

My personality assessment may be inconclusive, but my snack commitment is rock solid.

Stay curious. Try the weird flavor. Life is short, and sometimes personal growth comes in a crinkly orange bag.

2 replies »

  1. My willingness to try new foods hasn’t existed in years. Too many scary experiences lead me to wish for predictability in my food.

    This retirement community dining department drives me crazy. When we came in 2018, the food was great. Now it’s terrible, and they insist on putting onions in everything, and too much salt, and, when you have only two real choices for dinner, why would you want both to be fake (and overseasoned) Indian (or anything) food?

    I mourn for what was promised, and has eroded every year.

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  2. A Palate to Adventure Indeed the Journey forging New Pathways

    to Lemon Pepper Flavored Doritos Per the overall Trademark of course

    Exploration of the Open Minded and Bodied Human Being Yes Open to New

    Experiences Dear Miriam

    Hehe Not
    Likely You
    Could Do CEO of
    Health Care Organizations

    Without the Ability to Have
    that so-called O.C.E.A.N. Aspect

    of Modern Personality Assessments

    Along with Being Conscientious As Lord

    Knows We Already Know what Happens to

    ‘Crinkly Orange Bags’ This way True Extroversion

    A Must among successful CEO’s as well as Not only

    The Ability to Cooperate Collaborate and Agree yet the

    Necessity of Not

    Being Blown

    Over by the
    Winds of Other
    Human Personalities

    Sort of Like when they Hear
    Your High Heels clicking in the
    Hallway You Mean Business Perhaps

    Still
    With
    SMiLes

    And ah Yes the N
    Factor for overall
    Anxieties in Life

    True Neuroticism
    May come to
    stifle breath
    a bit if

    all the
    Emails
    Can’t Be
    Caught Up
    With by Most
    Efficient Means

    It’s a Zoo Out There and
    It’s A Jungle too Keep the
    Domesticated mixed with
    The Wild to Survive and Thrive

    With Your Tasty Lemon Peppered
    Doritos with the ability to say No

    if they
    don’t
    taste
    right to You

    i suppose it all boils down to
    and freezes Up depending on
    the Mix of Neurochemicals and
    Neurohormones that Make the Color

    Wheels of
    Humanity

    Free Or
    Afraid
    to Be Free
    And the Inbetween

    With
    SMiLes…

    Change Remains
    i Used to Hate it
    Now it Thrills me

    As Long as i keep
    A Hybrid Balance of
    Sails for Exploring Fair
    Winds and Following Seas
    And Anchors to Survive the

    Storms
    of Life
    Inevitable
    in Change Remains..:)

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I welcome your thoughts