There is something so profoundly New York about paying $12 for a croissant and feeling special only to potentially discover that your fancy French pastry may have arrived in a Costco box.
A NYC content creator recently went viral after filming what appeared to be Costco croissant boxes being delivered to a bakery near Times Square, shortly after she had paid $12 for a pistachio croissant. The bakery denies the croissants came from Costco and says it simply reuses the boxes.
But honestly, the croissant almost feels beside the point.
What cracks me up is the psychology of premium everything. We don’t just want a croissant. We want an experience. We want artisanal. Handcrafted. Small-batch. European. Perhaps a French word we cannot pronounce correctly. We want to believe that our $12 pastry has lived a more interesting life than we have.
And New York is exceptionally good at selling us the feeling that we are getting something exclusive.
Because sometimes we’re not paying $12 for a croissant.
We’re paying $12 to sit in the right chair, under the right lighting, in the right neighborhood, while pretending we are the sort of person who casually eats $12 croissants.
That’s not necessarily stupidity. It’s psychology. We don’t just buy products. We buy stories about ourselves.
And apparently, sometimes the story comes in a Costco box.
Which may be the most New York plot twist imaginable.
Somewhere, a $12 croissant is whispering “I am artisanal.”
And Costco is standing behind it saying: Are you sure about that?
Categories: Culture, current events, food, identity, mental health, new york, Psychology, society
psychologistmimi 
this is not fancy. To pay 12 bucks for nothing more than twisted bread makes a person a bit stupid.
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This one made me snort-lol.
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At least remember that you CAN eat a $12 croissant – in one of the most fascinating cities on the planet.
I’d love to be able to visit NYC again, and find a place where that’s what the menu provides.
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SMiLes It’s around 150 bucks to visit a
Psychotherapist/Psychiatrist for 20 Minutes
Just for someone to quietly Listen to you Mostly
And Perhaps Offer the
same old
dam pill or
even new
one hehe
Dear Miriam
True there is the
Expensive $12 Dollar
Croissant Second Hand
From Costco for Just the
Right Chair under the Right
Lighting in the Right Neighborhood
A Beautiful Atmosphere
to just sit and
therapeutically
Relax and Hey
If it’s a 7 Dollar
Star Bucks Brew
The Barista May even
provide a Listening ear
for free in slow Periods
of work too even cheaper
than the Modern Bartender
For me at least i offer a Free Public
Dance my Wife’s Coffee she brews
specially at Home in one of those fancy
flavored ground bean cups is really better
to me for
50 Cents
for both
taste and
coffee effect
Yet True i’ll surely
Buy a Cup for 7 Bucks
for the Opportunity to bring
smiles to stranger’s faces for
what they Might have Never guessed
the Law Enforcement/Military Looking
Dude with the extra Big Head Might
Other wise
Never ever
Do yes
Incongruent
Humor can
and will be the
Best too all 7 bucks
a Cup just a free Give away too
hehe don’t tell anyone it’s a secret
Not well kept Yet i do Pay my Psychiatrist
150 Dollars A Quarter that the Insurance
Company reimburses me 50 Percent mostly
so i can
offer him Life
Experiences
that may help His
Other more challenged Patients
as true he already understands
i am the real ‘Jonathan Livingston
Seagull’
no
kidding
he actually
said that with SMiLes
for the patient long ago
No one gave a chance in
hell to recover at all indeed
literally hell too not much into fiction
hehe it’s
been challenging
Enough to do me with
SMiLes
and
wings
for real
at least on
Terrestrial Smooth Store
Dance Floors ‘these days’
-ET
for
real too..:)
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