Culture

The dopamine hit of fake shopping



There is a new trend out of South Korea that feels both deeply innovative and slightly existential.

They are called dopamine sites.

You browse. You select. You add to cart. A courier accepts your order.
You can even track the delivery in real time.

And then nothing arrives.

It is fake shopping. A full emotional arc with no package at the end. Retail theater. Consumption cosplay.

Now as someone who has a long, committed, borderline spiritual relationship with Amazon, I get it. The click. The confirmation email. The tiny rush of “yes, this will improve my life in 2–5 business days.” That is not nothing. That is chemistry.

But here’s where I pause.

We are now so attached to the dopamine hit of acquiring that we no longer require the thing itself.

Not the shoes.
Not the candle.
Not the highly unnecessary but suddenly essential kitchen gadget.

Just the idea of it.

And I have questions.

Because part of the experience,the full psychological contract, is the arrival. The box. The opening. The brief, shining moment of “this changes everything,” followed almost immediately by “where do I put this?”

So what happens when the box never comes?

Do we sit there, staring at the tracking screen like it’s a situationship that said “on my way” three hours ago? Do we refresh? Do we hope? Do we grieve?

Is there a stage of mourning for imaginary packages?

I suppose the argument is that this is safer. No clutter. No spending. No buyer’s remorse. Just clean, efficient dopamine. But I’m not entirely convinced.

Because if we are now simulating fulfillment what does that say about how far we’ve drifted from actually feeling fulfilled?

Anyway. I’ll be over here, tracking a real package like a rational person.

It’s arriving between 2:00 and 6:00 PM.

Or so they say.

4 replies »

  1. One Armed Bandit Life

    True Dear Miriam i’ve Seen it

    at Biloxi Casinos Visiting somewhat
    Ironically With A Catholic Church Tour
    Bus Intense Participant Anthropology Observer

    Sort of Like Public Solo Dancing Reaching 60 Years
    Old/Young for 6 Years at the Largest Metro Dance Hall

    Yet only Once a Month for 5 Years at the Biloxi Beach Casino’s
    Whereas at the Metro Dance Hall Every Thursday College Night

    Where Students Ages 18 to 20 Had to Dance Without Spirited Drink

    to get the
    Courage
    to Move
    Off Wall
    Flower Mode

    Always Looking forward
    To A Next Mixed Courage
    Drink to Acquire the Goals of Human Connection

    Yet Back to the Casino’s All the Dopamine Generating
    Sounds and Colorful Lights of the One Armed Bandit Machines
    The Target Audience Mostly Senior Citizens on Fixed Incomes like

    The Folks Riding
    The Church

    Tour Bus

    The House Wins
    The House Winds
    The House Wins Again

    Yet Only If Folks
    Are Willing to
    Become part

    of the Target
    Audience as that
    Applies to Online Sales too
    For Whatever Target Audience
    Will Be Convinced to Press the Lever

    For the Next Gift Goal that is Usually a Noun

    And Not the Gift Of Generating Our Own Pleasurable
    And Secure Warm and Fuzzy Pain Killing Dopamine
    Serotonin Oxytocin and Endorphin Neurochemicals
    And Neurohormones Through on Task Focus in Flow

    Increasing Creative Complexities Warm And Free Together
    With Others too True why a Free Dance Plays So Well as

    Every Move Becomes Joy

    From Head to Toe for Real

    Just giving sharing caring
    healing each other with most
    respect and least Harm and Yes
    of course NO MEANS NO too as that

    Comes and Goes in Public Dance Halls too

    Perfecting the Solo Public Dance a Never Ending
    Practice of Life where the Destination is Always Now
    In a Balancing Toe to Head Flow of Dance With No Lessons

    Again It’s Like this Free Verse Flow had having no idea what Word
    i Would Begin With as there is No difference in the Ending Now or

    Beginning
    Always arriving
    Now in case someone
    asks me ‘If i Know Where
    i am going” Common Below
    The ‘Bible Belt’ Over HeaR in

    Foot Loose
    Deep South
    Southern

    States

    too Where
    there is Nothing
    to Win as You
    Already LiVE

    Within in

    Heaven
    For Real
    Eternally Now

    Yep Just Killing Time for Free Hehe…

    Oh and what did i do at the Biloxi Beach
    Casinos i Danced For a While Inside Generating
    SMiLes for Others Blissfully like Snoopy Jumping for Joy

    Wandering Out to The Beaches Enjoying Blissful oneness Dancing

    Free With The Most Beautiful

    Pastel Sunsets Over

    the somewhat
    Polluted and

    Dead Biloxi Beaches

    Yet who needs Salt Water
    When You Generate Your Own

    Food and Drink

    Peace of
    Body Blood

    New Of Loving It All

    Now True ‘South Korean Fake Shopping’
    Is also a somewhat effective
    Happy Hack Yet Free Dance

    Doesn’t Come

    With All the
    Digital Paperwork hAha…

    Anyway whatever it takes
    to escape ‘Target Audience’..:)

    Liked by 1 person

  2. My life became simpler after I retired. So I dropped Amazon. I never had a late or stolen package, thankfully. Good luck.

    Joyful2beeblogs.com

    Liked by 1 person

I welcome your thoughts