I am a little late to this particular party but I wanted to weigh in on some recent television and social media advertisements. I have had a lot going on in my life recently and I haven’t taken the time to think about one of these silly twitter media controversies. Honestly, half the time I wonder how it is that people have the time to follow all these controversies small and large. Between family, work, eating, and sleeping for a few hours, I don’t feel there is much time left to give. Regardless, I somehow (somewhat contradictorily) manage to keep up-to-date.
Let me start with a fairly benign social media ad controversy.
A few weeks back, the actor Chris Pratt (not to be confused with Chris Evans or Chris Pine) posted on Instagram a photo of himself holding a plastic water bottle while against a treadmill as part of his new partnership with Amazon. Fairly standard stuff. Then, fellow actor Jason Mamoa called him out for poding with a single-use plastic bottle. It seemed like a Twitter feud was about to erupt. And, then it didn’t. They each apologized. Whoa! Chris Pratt thanked the Aquaman actor for holding him accountable and Jason Mamoa apologized for being so harsh to his friend. What an amazing series of communications.
Well, if this had been 15 years ago it would have been rather ho hum. These days feuds are happening every two seconds. They each had something to say, argued briefly and then were not only civil, but they showed each other respect and admiration. Can the two of them help teach some civility 101 online courses?
Now, the less benign advertisement.
Have you seen the Peloton ad where the husband gifts a seemingly less-than-thrilled wife a Peloton exercise machine? I don’t think many have seen the ad, yet many have weighed in on it. And, it should be noted that Peloton financials are not that great lately. And, I should note I never want a Peloton machine as a gift. At the gym in the morning, next to my favorite elliptical machine is a Peloton bike that is in high demand. And, it annoys me to no end.
Back to the ad itself.
The actress in the ad (who played the wife) apparently had an unintentionally frightened reaction to being gifted an exercise machine by her husband although she hadn’t asked for one. Furthermore, in the ad the wife goes on to make a home video of her fitness journey using the machine. It is the home video journal that seems to have gotten the most reactions, prompting many to compare it to a “hostage video” or a “horror movie.” If you watch the ad there is a creepy element to it. However, it may be that we -society- is making too much of it. While I would not want a Peloton machine, I would most certainly welcome an exercise machine (a really nice one) as a gift. And, it would be both for keeping the weight off and for building up my cardiorespiratory health. Many on Twitter said, however, the husband was telling his already thin wife to lose weight. Maybe. Maybe it was so she could better prepare for a marathon. Maybe it was to help her recover from and/or address some chronic disease. Or maybe it was just a silly ad.