Pet peeve: Was there ever juicy, long-lasting chewing gum?

Sometimes we picture the past in a way that it didn’t exist. We romanticize some past points in ways that make us nostalgic for things that never existed or happened.   There is even a book by Stephanie Coontz called “The Way We Never Were”  that dissects decades of our past history that just didn’t occur the way we now, as a society, appear to believe that it occurred. Even within families you have such a similar phenomena. For instance, siblings can have totally different views of childhood. Some of it based in different sibling contexts and some of it based on faulty memory.   Or an interaction of the two. 


But I am not here to be philosophical or serious. That would just be too unbecoming of me.   Perhaps some other day I can dive deeper into this false past societal narrative.  But not today.


We all know that gum loses its flavor rather quickly.   I googled it and it is confirmed that the taste goes in a poof.   Because we all know that Google doesn’t lie.  Anyway, look at these estimated number of minutes per gum brand:

  • Chiclets – 1:20 minutes.
  • Bubble Tape – 1:33 minutes. …
  • Juicy Fruit – 2:05 minutes. …
  • Trident Layers Swedish Fish – 2:10 minutes. …
  • Extra – 2:22 minutes. …
  • Big Red – 2:30 minutes. …
  • Trident Mint Bliss – 2:32 minutes. …
  • Stride – 2:52 minutes.



But I am not here to complain about how those two minutes of gum flavor go by so quickly.


My main concern is that I seem to remember gum flavor lasting longer when I was a kid. Don’t you? Or am I making this up? Perhaps it has always lasted two minutes and it is just that two minutes seemed longer when I was younger. That is totally plausible. Or it could be that I would chew a whole pack of gum in one mouthful and thus it lasted somewhat longer. Or perhaps the gum-makers have been skimping out on the flavor as sales continue to drop. According to Food and Wine Magazine, gum sales have been slipping for nearly a decade.  I know that as I shop less and less at the supermarket, I have been buying less and less gum. However, I also know that I just don’t feel that I get as much out of chewing gum as I used to: both taste-wise and mentally.  Or maybe it just never was really much to it.

4 replies »

  1. I can’t remember the last time I chewed gum. But I can remember that it has always seemed to lose its flavor fast. My fave as a kid was Bazooka. I wonder if they still make it.


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